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Activation & Utilisation Dashboard

Metrics

  • Eligible members: The number of members eligible to access Sonder under your organisation’s program.

  • Activated members: The number of eligible members who have completed registration and activated their account.

  • Activation rate: The percentage of eligible subscriptions that are activated.

  • Activation family members: The number of family members that have downloaded and signed up to the Sonder app.

  • Active members: The number of activated members who have meaningfully engaged with Sonder during the selected timeframe.

  • Trends in activation and utilisation rate: See how your activation and utilisation rate as percentages move over time.

  • Trends in utilisation over time: See how your eligible members, activated members and newly activated member levels change over time.

  • Eligibility and activation breakdown: Differences in eligibility, activation and/or activity across groups.

How to use this dashboard

The Activation & Utilisation dashboard helps organisations understand how widely Sonder has been adopted across their eligible population.

Activation reflects how many eligible members have registered for Sonder, while active members represent those who have meaningfully engaged with the platform during the selected timeframe.

These metrics are most useful when interpreted together. Activation indicates reach and awareness of the program, while activity indicates ongoing engagement with services and support.

Many organisations use this dashboard to understand how adoption varies across the workforce. Reviewing the breakdown by division can help identify areas with strong engagement as well as teams that may benefit from additional awareness or onboarding support.

Organisations commonly use this report to:

  • identify teams with high engagement that may act as internal champions

  • understand where activation or awareness may be lower

  • guide future engagement or communication initiatives

Engagement levels will naturally fluctuate over time, as employees may access Sonder regularly or only when support is needed.