How Sonder personalises your app experience

What personalisation means

Personalisation is how Sonder delivers the right content at the right time. Instead of sending everyone the same notifications, we tailor what you see based on your interests and how you use the app. A member interested in sleep sees sleep content. A member who hasn't told us much yet sees general wellbeing content and an invitation to tell us more.

The result: you see what matters to you, when it matters. More relevant = more helpful.

How it works

Sonder personalises from three sources:

• What you tell us. Your onboarding questionnaire captures interests, topics you care about, and your situation (work schedule, caregiving, etc.). All optional.

• What you do in the app. The content you click, features you use, programmes you sign up for. Your behaviour tells us what's useful.

• Context with your permission. Location (if you've enabled sharing), time of day, weather, your notification settings. This helps us time messages when they'll be most useful.

From this, we personalise your recommended content, welcome messages, push notifications and suggested programs.

What we never do

• Listen to conversations. No microphone access. Nothing you say outside the app is captured.
• Access your work records. No HR data, salary, role or manager information.
• Buy outside data. Everything about you comes from Sonder only.
• Share your activity with your employer. Your company sees only aggregate, anonymous trends, never your individual activity.

You're in control

• Personalisation questionnaire: Optional. You can skip it.

• Notifications: You choose whether to allow them at first login. You can also select to turn on or off notifications for "scams and data breaches" or "public health alerts". 

• Emails: Every email has an unsubscribe link. Opt out anytime.

• Location sharing: Only if you enable it. Turn it off anytime.

Why notifications can feel eerily timely

When a heat-safety alert arrives on the hottest day, or a stress message lands when you're struggling, it feels like Sonder knows more than it should. What's happening is relevance working correctly. You gave Sonder the information (through your interests or how you use the app), and the app added context you agreed to (like location or time of day). The result feels personal because it is personal, and you provided the signals.