Sonder Re-Ignite

What is Sonder Re-Ignite?

A six-week programme to lift Sonder activation after launch

Sonder Re-Ignite helps you get more of your people using Sonder when activation has stalled or slipped since launch. This article covers who it's for, what's involved and how to register.

The first months after launching Sonder are usually busy. Over time that attention fades, new people join, and many employees may never get a proper introduction to Sonder. Re-Ignite gives you a structured way to bring Sonder back into view and reach the people who haven't activated yet.

Is Re-Ignite right for your organisation?

Re-Ignite is designed for organisations that:

launched Sonder 6–12 months ago or longer, and
have seen activation plateau (typically below 35%) or drop.

How Re-Ignite works at a glance

Part	Details
What you do	Work through the re-engagement playbook with your people leaders. It arrives as one email a week for six weeks, with steps and messaging you can use.
What you get	A clear baseline, a refreshed champion network, new messaging, and a simple routine for keeping Sonder visible.
What Sonder does	Checks in with you after the six weeks to review results and agree next steps.

The playbook treats your re-launch as a fresh start, because for many of your people it is one. Staff turnover and a quiet period since launch mean a lot of employees may be hearing about Sonder properly for the first time.

What you'll do over the six weeks

Find out why activation stalled. Pull your current activation figure from the Sonder Portal, then work through the diagnosis worksheet. This becomes your starting baseline.
Refresh your champions. Get one genuine endorsement from a senior leader. Run a short briefing for your people leaders. Find colleagues who are happy to share their own experience of Sonder.
Reset your messaging. Move from "Sonder is available" to "here's why Sonder matters right now". Position Sonder as an everyday tool, not just crisis support.
Run a focused re-engagement push. Give people a reason to look at Sonder now. Reach the employees who never activated, and keep people leaders mentioning Sonder in team meetings.
Make it part of business as usual. Brief new starters in their first week. Add Sonder to a regular monthly routine, and report activation to leadership.
Measure the results. Compare your final activation figure with your baseline. The playbook's benchmark is a lift of 5% after a focused 6 week effort.

What happens at the end

After the six weeks, Sonder checks in with you to talk about:

Outcomes: what moved, what didn't, and how your activation figure compares with your starting point.
The way forward: how to keep the momentum going and where Sonder can support you from here.

How to register

Frequently asked questions

What does "activation" mean?
Activation is the share of your eligible employees who have activated their Sonder account. You'll use this figure as your baseline at the start and again at the end.

Our activation is above 35%. Can we still join?
Re-Ignite is built for organisations whose activation has plateaued or slipped, typically below 35%. If your activation has stalled at a higher level, the playbook may still help.

How much time will this take?
The programme runs for six weeks, with one playbook email each week. Most of the work is done by you and your people leaders, using the steps and messaging in each email.

Who from our organisation should be involved?
You'll need a senior leader willing to give a genuine endorsement and people leaders who can mention Sonder in team meetings. Colleagues who are happy to share their own experience are a big help too.

What happens after the six weeks?
Sonder checks in to review your results and agree next steps.

How to find your activation figure in the Customer Portal?https://helpcentre.sonder.io/knowledge/eligibility-activation-dashboard
Promoting Sonder to your employees https://helpcentre.sonder.io/knowledge/where-to-find-materials-to-promote-sonder-internally