How can I promote Sonder internally?

The Sonder Toolkit is your complete resource hub. Everything at the tip of your fingers to boost awareness, activation and utilisation of Sonder.

Campaigns (20+ topic-based campaigns)
Use these if you want to run an awareness campaign around a specific wellbeing theme. Each campaign includes email templates, social media copy, posters and resources.

Pick one that resonates with your audience:

• Grief and loss, seasonal wellbeing, stress and anxiety, sleep support, financial wellbeing, healthy relationships, safety, self-care, goal setting, men's health, women's health, LGBT+, Indigenous support, R U OK? Day

Overview materials (Launch & Ongoing)

• Starting fresh? The Launch section has everything you need for a Sonder rollout: email series, manager talking points, announcement templates.

• Already live? The Ongoing section supports continuous awareness with seasonal campaigns and content calendars.

Activation kit
Quick-win assets: posters and flyers you can print or share digitally, email templates, Sonder fast facts one-pagers for team meetings, and activation webinars to host with your people.

Videos
Use these in team meetings, newsletters, or all-hands. Options include intro to Sonder, how the support model works, features deep-dives, LGBT+ support and student wellbeing.

Products section
If you want to highlight a specific Sonder feature (manager support, welfare checks, injury management, critical incident response, etc.), grab the focused materials here.

Leadership hub
Resources specifically for leaders and managers: how to support their teams, have tough conversations, recognise burnout, etc.

Brand kit
Logos, colour guidelines, and design specs so you can incorporate Sonder into your internal materials and stay on-brand.

Intelligence reports
Data and insights you can use in business cases or team updates (like the State of Employee Health and Wellbeing Report).